Auto Dealership Group – Organic and Local SEO

Objective

Despite the industry downturn, this eight-location family automotive group was looking to increase its lead generation.

Results

• 106% average increase in form fills
• 143% more website impressions YoY (from 259,254 to 631,687)
• 25% increase in website clicks YoY (from 8,310 to 10,396)

Strategy & Solutions

Our strategists developed targeted content and uniformity across the automotive group’s diverse online presence n response to evolving market trends. To capture local searchers and boost visibility, we improved their structured data, crated location-specific content, and incorporated Spanish-language material to reach a broader audience.

As part of the campaign, our team migrated two websites to a standard content management system to enable efficient technical optimizations and ensure consistency across sites. As a result, some locations saw a year-over-year (YoY) increase in form fills of over 300%.